Disclaimer: Westlake Village Hospice Inc. is a licensed and Medicare-certified hospice care provider. We do not sell, prescribe, dispense, or ship prescription medications, and we do not operate an online pharmacy or telemedicine prescribing service. All hospice services are provided in person by licensed healthcare professionals. Any references to Medicare coverage, medication support, or medical coordination relate solely to patient care delivered under physician direction and do not constitute prescription drug sales or online medical services.
Privacy Policy
隐私政策
您的隐私和安全是我们的首要任务
This Privacy Policy describes how Westlake Village Hospice, Inc. ("we," "us," or "our") collects, uses, discloses, and protects personal information obtained through our website and services. We are committed to protecting your privacy and complying with applicable federal and California state privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA), the California Consumer Privacy Act (CCPA), and the California Privacy Rights Act (CPRA).
Westlake Village Hospice, Inc. may update this policy from time to time. We will notify you of material changes by posting the updated policy on this page with a new effective date.
Effective Date: March 10, 2025 | Last Updated: March 10, 2025
我们收集的信息
We may collect the following categories of personal information:
- Identifiers: Name, phone number, email address, IP address, and device identifiers
- Contact information: Email address, mailing address, and phone number
- Health information: Information you voluntarily share when inquiring about hospice services (treated under HIPAA protections)
- Usage data: Pages visited, time spent on pages, browser type, and referring URLs
- Communications: Records of your correspondence with us via phone, email, or web forms
我们对收集的信息的处理
We use the information we collect for the following business purposes:
- To respond to your inquiries and provide hospice care information
- Internal record keeping and business administration
- To improve our website, services, and patient/family experience
- To send you service-related communications and, where you have opted in, marketing emails about our programs
- To comply with legal obligations, including HIPAA requirements
- To customize website content based on your preferences and interests
HIPAA Notice of Privacy Practices
As a hospice provider, Westlake Village Hospice, Inc. is a HIPAA-covered entity. This section describes how we handle Protected Health Information (PHI).
How We Use and Disclose PHI
- Treatment: To coordinate and provide hospice and palliative care services
- Payment: To bill and process payment for services rendered
- Healthcare Operations: For quality improvement, training, and administrative purposes
- As required by law: To comply with federal, state, or local laws and court orders
- Public health activities: To report to public health authorities as legally required
- With your written authorization: For any other purpose not listed above
Your HIPAA Rights
- Right to access your PHI and request copies of your medical records
- Right to request amendments to inaccurate or incomplete PHI
- Right to request restrictions on how we use or disclose your PHI
- Right to receive an accounting of disclosures of your PHI
- Right to receive this Notice of Privacy Practices
- Right to file a complaint with us or the U.S. Department of Health and Human Services (HHS) if you believe your rights have been violated
To file a HIPAA complaint or to exercise your HIPAA rights, contact our Privacy Officer at: privacy@westlakevillagehospice.com or call 818-791-0611. You may also file a complaint with HHS at www.hhs.gov/ocr/privacy.
California Privacy Rights (CCPA / CPRA)
If you are a California resident, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) grant you specific rights regarding your personal information. We are committed to honoring these rights:
- Right to Know: You have the right to request that we disclose what personal information we collect, use, disclose, and sell about you.
- Right to Delete: You have the right to request deletion of personal information we have collected about you, subject to certain exceptions.
- Right to Correct: You have the right to request correction of inaccurate personal information we maintain about you.
- Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information. We do not sell or share personal information for cross-context behavioral advertising.
- Right to Limit Use of Sensitive Personal Information: You have the right to limit our use and disclosure of your sensitive personal information to purposes necessary to provide our services.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. You will not receive a different level or quality of services.
How to Submit a Privacy Request
To exercise any of the rights above, submit a verifiable consumer request to:
- 📧 privacy@westlakevillagehospice.com
- 📞 818-791-0611
We will respond to your request within 45 days as required by law. Requests are free of charge up to twice per year.
Do Not Sell or Share My Personal Information
Westlake Village Hospice, Inc. does not sell, rent, or share your personal information with third parties for monetary compensation or for cross-context behavioral advertising purposes.
We may share your information with trusted service providers who assist us in operating our website and conducting our business, under strict confidentiality agreements. We may also disclose information when required by law or to protect our rights.
If our practices change, we will update this page and provide a clear opt-out mechanism before any such sharing occurs.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements.
- Medical records / PHI: Retained for a minimum of 7 years following the last date of service, or as required by California law
- Website contact form submissions: Retained for up to 2 years
- Email marketing records: Retained until you unsubscribe or request deletion
- Website analytics data: Retained for up to 13 months in anonymized form
安全
We are committed to ensuring that your information is secure. We implement appropriate physical, electronic, and administrative safeguards to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures are consistent with HIPAA Security Rule requirements for electronic PHI and industry best practices for all other personal data.
While we take every reasonable precaution, no method of transmission over the Internet or method of electronic storage is 100% secure. If you believe your personal information has been compromised, please contact us immediately at privacy@westlakevillagehospice.com.
Cookies and Tracking Technologies
Cookie 是放置在您设备上的小文件，可帮助我们分析网络流量并改善您的浏览体验。类似技术——例如像素、会话重放工具和标签管理器——也可能用于了解访问者如何与我们的网站互动。
我们使用的 Cookie 类别
- 严格必要：网站运行所必需（会话状态、安全、同意偏好）。无法禁用。
- 分析：帮助我们了解访问者如何使用我们的网站。我们使用 Google Analytics 4 衡量流量模式和页面性能，使用 Microsoft Clarity 查看聚合的行为指标、热图和会话重放。这些工具帮助我们改善网站可用性并识别损坏或令人困惑的页面。数据由 Google LLC 和 Microsoft Corporation 根据各自的隐私政策处理。
- 广告：用于衡量我们在线广告的效果，并在允许的情况下在其他网站上显示相关广告。我们使用 Google Ads 和 Microsoft Advertising (Bing UET) 进行转化跟踪。这些工具可能会在您的设备上设置广告标识符。
- 信任与安全：我们使用 TrustedSite 验证服务来显示安全徽章并验证网站完整性。
我们不会做的事
我们不使用会话重放、分析工具或广告跟踪器来识别个别访问者，也不会将您在本网站上的活动与 HIPAA 涵盖的任何受保护健康信息 (PHI) 关联起来。您提交的表单（包括关于临终关怀服务的咨询）通过我们的安全基础设施处理，不会以可识别的形式传输给第三方分析或广告提供商。
您的选择
您可以使用我们的 Cookie 同意横幅来接受、自定义或拒绝非必要 Cookie。您也可以修改浏览器设置以拒绝 Cookie。请注意，拒绝非必要 Cookie 不会阻止网站工作，但可能会限制某些功能。我们目前不响应浏览器的 'Do Not Track' 信号，但我们支持您随时管理 Cookie 偏好的权利。
选择退出特定服务
- Google Analytics
- Google Ads 个性化
- Microsoft Advertising
- Microsoft Clarity：通过我们的 Cookie 同意横幅禁用或使用基于浏览器的分析拦截器
指向其他网站的链接
Our website may contain links to third-party websites. Once you leave our site, we do not control the content or privacy practices of those websites. We are not responsible for the protection and privacy of any information you provide while visiting such sites. We encourage you to review the privacy policy of any website you visit.
SMS and Email Communications (OPT-IN)
By filling out and submitting an online form on our website, you agree to receive SMS text messages and/or email notifications from Westlake Village Hospice, Inc. at the phone number or email address you provide.
- Message frequency varies based on your inquiries and our service updates
- Standard message and data rates may apply based on your carrier plan
- To opt out of SMS messages at any time, reply STOP to any text message we send you
- To opt out of email communications, click the 'Unsubscribe' link in any marketing email or contact us at privacy@westlakevillagehospice.com
- Reply HELP to any SMS message for assistance, or contact us at 818-791-0611
- Opting out will not affect our ability to contact you regarding active care services if you are a patient or family member
控制您的个人信息
您可以通过以下方式选择限制收集或使用您的个人信息：
- When filling out any form on our website, you may indicate that you do not wish your information to be used for direct marketing purposes
- If you have previously consented to us using your personal information for direct marketing, you may withdraw that consent at any time by contacting us at privacy@westlakevillagehospice.com
- You may request access to, correction of, or deletion of personal information we hold about you — free of charge — by contacting us using the details below
We will not sell, distribute, or lease your personal information to third parties unless we have your explicit permission or are required by law to do so.
To submit a verified request, contact our Privacy Officer. We will respond within 45 days as required under the California Consumer Privacy Act. If you believe any information we hold about you is incorrect or incomplete, we will promptly correct it upon your request.
对我们的隐私政策有疑问吗？
Contact our Privacy Officer for any requests or concerns. We respond within 45 days.
Privacy Officer: privacy@westlakevillagehospice.com