Disclaimer: Westlake Village Hospice Inc. is a licensed and Medicare-certified hospice care provider. We do not sell, prescribe, dispense, or ship prescription medications, and we do not operate an online pharmacy or telemedicine prescribing service. All hospice services are provided in person by licensed healthcare professionals. Any references to Medicare coverage, medication support, or medical coordination relate solely to patient care delivered under physician direction and do not constitute prescription drug sales or online medical services.
Privacy Policy
Política de privacidad
Su privacidad y seguridad son nuestra máxima prioridad
This Privacy Policy describes how Westlake Village Hospice, Inc. ("we," "us," or "our") collects, uses, discloses, and protects personal information obtained through our website and services. We are committed to protecting your privacy and complying with applicable federal and California state privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA), the California Consumer Privacy Act (CCPA), and the California Privacy Rights Act (CPRA).
Westlake Village Hospice, Inc. may update this policy from time to time. We will notify you of material changes by posting the updated policy on this page with a new effective date.
Effective Date: March 10, 2025 | Last Updated: March 10, 2025
Qué información recopilamos
We may collect the following categories of personal information:
- Identifiers: Name, phone number, email address, IP address, and device identifiers
- Contact information: Email address, mailing address, and phone number
- Health information: Information you voluntarily share when inquiring about hospice services (treated under HIPAA protections)
- Usage data: Pages visited, time spent on pages, browser type, and referring URLs
- Communications: Records of your correspondence with us via phone, email, or web forms
Qué hacemos con la información recopilada
We use the information we collect for the following business purposes:
- To respond to your inquiries and provide hospice care information
- Internal record keeping and business administration
- To improve our website, services, and patient/family experience
- To send you service-related communications and, where you have opted in, marketing emails about our programs
- To comply with legal obligations, including HIPAA requirements
- To customize website content based on your preferences and interests
HIPAA Notice of Privacy Practices
As a hospice provider, Westlake Village Hospice, Inc. is a HIPAA-covered entity. This section describes how we handle Protected Health Information (PHI).
How We Use and Disclose PHI
- Treatment: To coordinate and provide hospice and palliative care services
- Payment: To bill and process payment for services rendered
- Healthcare Operations: For quality improvement, training, and administrative purposes
- As required by law: To comply with federal, state, or local laws and court orders
- Public health activities: To report to public health authorities as legally required
- With your written authorization: For any other purpose not listed above
Your HIPAA Rights
- Right to access your PHI and request copies of your medical records
- Right to request amendments to inaccurate or incomplete PHI
- Right to request restrictions on how we use or disclose your PHI
- Right to receive an accounting of disclosures of your PHI
- Right to receive this Notice of Privacy Practices
- Right to file a complaint with us or the U.S. Department of Health and Human Services (HHS) if you believe your rights have been violated
To file a HIPAA complaint or to exercise your HIPAA rights, contact our Privacy Officer at: privacy@westlakevillagehospice.com or call 818-791-0611. You may also file a complaint with HHS at www.hhs.gov/ocr/privacy.
California Privacy Rights (CCPA / CPRA)
If you are a California resident, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) grant you specific rights regarding your personal information. We are committed to honoring these rights:
- Right to Know: You have the right to request that we disclose what personal information we collect, use, disclose, and sell about you.
- Right to Delete: You have the right to request deletion of personal information we have collected about you, subject to certain exceptions.
- Right to Correct: You have the right to request correction of inaccurate personal information we maintain about you.
- Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information. We do not sell or share personal information for cross-context behavioral advertising.
- Right to Limit Use of Sensitive Personal Information: You have the right to limit our use and disclosure of your sensitive personal information to purposes necessary to provide our services.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. You will not receive a different level or quality of services.
How to Submit a Privacy Request
To exercise any of the rights above, submit a verifiable consumer request to:
- 📧 privacy@westlakevillagehospice.com
- 📞 818-791-0611
We will respond to your request within 45 days as required by law. Requests are free of charge up to twice per year.
Do Not Sell or Share My Personal Information
Westlake Village Hospice, Inc. does not sell, rent, or share your personal information with third parties for monetary compensation or for cross-context behavioral advertising purposes.
We may share your information with trusted service providers who assist us in operating our website and conducting our business, under strict confidentiality agreements. We may also disclose information when required by law or to protect our rights.
If our practices change, we will update this page and provide a clear opt-out mechanism before any such sharing occurs.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements.
- Medical records / PHI: Retained for a minimum of 7 years following the last date of service, or as required by California law
- Website contact form submissions: Retained for up to 2 years
- Email marketing records: Retained until you unsubscribe or request deletion
- Website analytics data: Retained for up to 13 months in anonymized form
Seguridad
We are committed to ensuring that your information is secure. We implement appropriate physical, electronic, and administrative safeguards to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures are consistent with HIPAA Security Rule requirements for electronic PHI and industry best practices for all other personal data.
While we take every reasonable precaution, no method of transmission over the Internet or method of electronic storage is 100% secure. If you believe your personal information has been compromised, please contact us immediately at privacy@westlakevillagehospice.com.
Cookies and Tracking Technologies
Una cookie es un pequeño archivo que se coloca en su dispositivo y nos ayuda a analizar el tráfico web y mejorar su experiencia de navegación. También podemos usar tecnologías similares —como píxeles, herramientas de repetición de sesiones y gestores de etiquetas— para comprender cómo los visitantes interactúan con nuestro sitio.
Categorías de cookies que utilizamos
- Estrictamente necesarias: Requeridas para que el sitio funcione (estado de sesión, seguridad, preferencias de consentimiento). No se pueden desactivar.
- Analíticas: Nos ayudan a entender cómo los visitantes usan el sitio. Utilizamos Google Analytics 4 para medir patrones de tráfico y rendimiento de páginas, y Microsoft Clarity para ver métricas de comportamiento agregadas, mapas de calor y repeticiones de sesión. Estas herramientas nos ayudan a mejorar la usabilidad del sitio e identificar páginas rotas o confusas. Los datos son procesados por Google LLC y Microsoft Corporation conforme a sus respectivas políticas de privacidad.
- Publicidad: Se utilizan para medir el rendimiento de nuestros anuncios en línea y, cuando está permitido, mostrar anuncios relevantes en otros sitios web. Usamos Google Ads y Microsoft Advertising (Bing UET) para el seguimiento de conversiones. Estas herramientas pueden establecer identificadores publicitarios en su dispositivo.
- Confianza y Seguridad: Utilizamos el servicio de verificación TrustedSite para mostrar nuestra insignia de seguridad y verificar la integridad del sitio.
Lo que NO hacemos
No utilizamos repeticiones de sesión, herramientas de análisis ni rastreadores publicitarios para identificar a visitantes individuales ni para vincular su actividad en este sitio con Información de Salud Protegida (PHI) cubierta por HIPAA. Los formularios que envía —incluidas las consultas sobre servicios de hospicio— se gestionan a través de nuestra infraestructura segura y no se transmiten a proveedores externos de análisis o publicidad de forma identificable.
Sus opciones
Puede aceptar, personalizar o rechazar las cookies no esenciales usando nuestro banner de consentimiento. También puede modificar la configuración del navegador para rechazar cookies. Tenga en cuenta que rechazar las cookies no esenciales no impedirá que el sitio funcione, pero puede limitar ciertas funciones. Actualmente no respondemos a las señales 'No rastrear' del navegador, pero respaldamos su derecho a gestionar las preferencias de cookies en cualquier momento.
Darse de baja de servicios específicos
- Google Analytics
- Personalización de Google Ads
- Microsoft Advertising
- Microsoft Clarity: Desactívelo mediante nuestro banner de consentimiento o use un bloqueador de análisis en el navegador
Enlaces a otros sitios web
Our website may contain links to third-party websites. Once you leave our site, we do not control the content or privacy practices of those websites. We are not responsible for the protection and privacy of any information you provide while visiting such sites. We encourage you to review the privacy policy of any website you visit.
SMS and Email Communications (OPT-IN)
By filling out and submitting an online form on our website, you agree to receive SMS text messages and/or email notifications from Westlake Village Hospice, Inc. at the phone number or email address you provide.
- Message frequency varies based on your inquiries and our service updates
- Standard message and data rates may apply based on your carrier plan
- To opt out of SMS messages at any time, reply STOP to any text message we send you
- To opt out of email communications, click the 'Unsubscribe' link in any marketing email or contact us at privacy@westlakevillagehospice.com
- Reply HELP to any SMS message for assistance, or contact us at 818-791-0611
- Opting out will not affect our ability to contact you regarding active care services if you are a patient or family member
Control de su información personal
Puede limitar la recopilación o uso de su información personal de las siguientes maneras:
- When filling out any form on our website, you may indicate that you do not wish your information to be used for direct marketing purposes
- If you have previously consented to us using your personal information for direct marketing, you may withdraw that consent at any time by contacting us at privacy@westlakevillagehospice.com
- You may request access to, correction of, or deletion of personal information we hold about you — free of charge — by contacting us using the details below
We will not sell, distribute, or lease your personal information to third parties unless we have your explicit permission or are required by law to do so.
To submit a verified request, contact our Privacy Officer. We will respond within 45 days as required under the California Consumer Privacy Act. If you believe any information we hold about you is incorrect or incomplete, we will promptly correct it upon your request.
¿Preguntas sobre nuestra política de privacidad?
Contact our Privacy Officer for any requests or concerns. We respond within 45 days.
Privacy Officer: privacy@westlakevillagehospice.com